QUESTION EVERYTHING.
HERE’S THE TOP 5 FREQUENTLY ASKED QUESTIONS ABOUT THE ELEPHANT IS IN THE ROOM CAMPAIGN.
1WHAT IS THE ELEPHANT IS IN THE ROOM CAMPAIGN?
The Elephant is in the Room is a marketing campaign designed by parents
for parents to help them prevent underage drinking before it starts.
2WHERE CAN I FIND CAMPAIGN MATERIALS?
The Elephant is in the Room campaign materials are displayed in school,
on social media, through email, text messages, and here on our website!
3WHY SHOULD I PAY ATTENTION TO THE CAMPAIGN?
Because you love your children and want to keep them safe. The Elephant is
in the Room is like a good friend that’s full of great advice, helpful resources,
and tips on how to keep your teen from drinking alcohol underage.
4IS THE CAMPAIGN IN SCHOOLS NATIONWIDE?
Nope. The Elephant is in the Room campaign is only offered in a couple
schools in southern Illinois. The people responsible for creating the materials
live here, work here, and know what it’s like to be a parent because well, we
are parents.
5IS THIS NECESSARY? MY KID IS TOO YOUNG TO THINK ABOUT DRINKING.
Studies show that kids start experimenting with alcohol as early as age 12, so yes, the campaign materials and messages are an invaluable resource for parents who want to keep their kids safe and healthy.
TALK TO YOUR KIDS ABOUT THE RISKS OF UNDERAGE DRINKING, AND MAKE SURE THEY KNOW THEY'LL GET CAUGHT IF THEY TRY IT.

Dads, it’s time to hatch a plan and talk to your kids about underage drinking. We know it’s not always the easiest conversation, but it’s an important one. You’ve got the power to help your kids understand the risks of alcohol—and they’re egg-specting you to lead the way.
Don’t wing it—step up and be the rooster who crows about the dangers of underage drinking. Whether it’s uncomfortable or awkward, a little guidance now can go a long way in helping them make smarter choices.
So, let’s peck away at this tough topic together. Your voice matters, your kids are listening, and they need you to rise and shine!