QUESTION EVERYTHING.

HERE’S THE TOP 5 FREQUENTLY ASKED QUESTIONS ABOUT THE ELEPHANT IS IN THE ROOM CAMPAIGN.

1WHAT IS THE ELEPHANT IS IN THE ROOM CAMPAIGN?
The Elephant is in the Room is a marketing campaign designed by parents for parents to help them prevent underage drinking before it starts.
2WHERE CAN I FIND CAMPAIGN MATERIALS?
The Elephant is in the Room campaign materials are displayed in school, on social media, through email, text messages, and here on our website!
3WHY SHOULD I PAY ATTENTION TO THE CAMPAIGN?
Because you love your children and want to keep them safe. The Elephant is in the Room is like a good friend that’s full of great advice, helpful resources, and tips on how to keep your teen from drinking alcohol underage.
4IS THE CAMPAIGN IN SCHOOLS NATIONWIDE?
Nope. The Elephant is in the Room campaign is only offered in a couple schools in southern Illinois. The people responsible for creating the materials live here, work here, and know what it’s like to be a parent because well, we are parents.
5IS THIS NECESSARY? MY KID IS TOO YOUNG TO THINK ABOUT DRINKING.
Studies show that kids start experimenting with alcohol as early as age 12, so yes, the campaign materials and messages are an invaluable resource for parents who want to keep their kids safe and healthy.
SOMETIMES, KIDS TAKE RISKS. MAKE SURE TO SET CLEAR NO USE GROUND RULES FOR YOUR CHILD.

Kids take risks, but when it comes to alcohol, a “hands-off” approach won’t keep them safe. Here’s how you can make a difference:


Safety First

You wouldn’t let your child ride a bike without a helmet, don’t leave them unprotected from underage drinking. Start the conversation today!

Teens who drink before age 15 are 6x more likely to develop alcohol dependence. (https://www.niaaa.nih.gov)

Alcohol is the most used substance among U.S. teens. (https://www.cdc.gov)

Teens are 80% less likely to drink when parents clearly disapprove. (https://www.samhsa.gov)


Don't Backpedal

Set clear no-use rules and stick to them. Teens respect consistent guidance.

Believing parents disapprove makes teens less likely to drink. (https://www.nih.gov)
Clear rules = lower risky behavior. (https://www.cdc.gov)


Parent Tip:

Talk early, talk often, your words matter.