QUESTION EVERYTHING.

HERE’S THE TOP 5 FREQUENTLY ASKED QUESTIONS ABOUT THE ELEPHANT IS IN THE ROOM CAMPAIGN.

1WHAT IS THE ELEPHANT IS IN THE ROOM CAMPAIGN?
The Elephant is in the Room is a marketing campaign designed by parents for parents to help them prevent underage drinking before it starts.
2WHERE CAN I FIND CAMPAIGN MATERIALS?
The Elephant is in the Room campaign materials are displayed in school, on social media, through email, text messages, and here on our website!
3WHY SHOULD I PAY ATTENTION TO THE CAMPAIGN?
Because you love your children and want to keep them safe. The Elephant is in the Room is like a good friend that’s full of great advice, helpful resources, and tips on how to keep your teen from drinking alcohol underage.
4IS THE CAMPAIGN IN SCHOOLS NATIONWIDE?
Nope. The Elephant is in the Room campaign is only offered in a couple schools in southern Illinois. The people responsible for creating the materials live here, work here, and know what it’s like to be a parent because well, we are parents.
5IS THIS NECESSARY? MY KID IS TOO YOUNG TO THINK ABOUT DRINKING.
Studies show that kids start experimenting with alcohol as early as age 12, so yes, the campaign materials and messages are an invaluable resource for parents who want to keep their kids safe and healthy.
YOUR KIDS LOOK UP TO YOU. LEAD BY EXAMPLE AND TALK TO THEM ABOUT THE RISKS OF UNDERAGE DRINKING.

You Might Not Be a Super Model…but you’re definitely a Super Mom.

You juggle it all, carpools, laundry, lunches, bills, and hugs - keeping the family moving forward every day. But if you really want to go full Wonder Woman, make sure you’re talking with your kids regularly about the risks of underage drinking.

Your kids notice everything, and they copy what they see. That’s why your example matters most. Show them why drinking underage isn’t just unsafe, it’s unacceptable. Teach them what it means to be responsible, trustworthy, and strong.

We know how much you cherish the time spent with your grandkids. By taking a proactive approach to their safety, you’re ensuring that these moments are filled with joy and that the whole family stays on the right track. So, let’s continue to enjoy the ride, while making sure we’re all staying safe and protected.

Tip for Parents: Even short, everyday conversations can help you be the superhero your kids need.

Super Moms Save the Day with Facts:

Most teens are already heroes. Over 72% of teens report they’ve never had a drink. https://www.samhsa.gov/data
Your influence is your superpower. Kids who learn about alcohol risks from their parents are up to 50% less likely to drink. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6601666/
Stop trouble before it starts. Teens who drink before 15 are 4x more likely to develop alcohol dependence later in life.